What is your website for RWRabbit?

In general, I would say the first principle for most sites is a good artistic eye - something I'm not blessed with.

From then on, keep things as simple as possible. Don't make requirements that people need the latest IE or say javascript enabled but try to allow as many to see an attractive but simple site.

Test whatever you do on a number of browsers too if possible and as Malcolm (I think) above said learn to code by hand. I'd not suggest you should not use a WYSIWYG tool but I would suggest if you know, you can cut out a lot of junk.

The only other thing I can think of at the moment is the often ignored fact that content is more important than gimmicks.

Jon