The Mudcat Café TM
Thread #65111   Message #1124360
Posted By: treewind
26-Feb-04 - 10:48 AM
Thread Name: Jim Moray....
Subject: RE: Jim Moray....
"I'm one of you … you could be me!" And that, more than any other factor, is what attracts a mass youth audience. The music has always been secondary.

Wise words as usual from Mike of Northumbria.

The mystery of Jim's sudden rise to popularity despite debatable musical qualities (I'm not expressing an opinion, just observing that there is disagreement generally) has been partly solved for me by recently finding out how he went about promoting his first recording. The methods of the pop music industry are expensive, but they produce results. They are also appropriate for the target audience that he clearly wishes to attract.

The current fRoots article says he's feeling somewhat overwhelmed by it all. I'm not surprised. I don't think I'd want to launch a performing career for myself with such force even if I could afford it. I've just had a recording session, a local radio interview and two gigs all in the space of three days and that was quite enough excitement for me - I need a weekend off!