Nabisco sponsored a radio program when I was young, the name of which I can't recall at all. But the sponser's jingle is still with me after all these years.

N A B I S C O Nabisco is the name to know For a breakfast you can't beat Try Nabisco Shredded Wheat

Can anyone name the program? My suspicion is that it was a western since the jingle was done to the rhythm of a tom-tom.