Nabisco Shredded Wheat sponsored the Straight Arrow radio program. S. A. was a Comanche Indian who posed as a white rancher, and donned the war paint to right the wrongs in the territory. His horse's name was Fury, I believe.

Boxes of the cereal had dividers which had Indian woodcraft lore and camping tips which were titled Injunuities or somesuch. I had the premium plastic arrowhead whic had a compass, magnifying glass (to start a campfire from sunlight) and whistle. Are they worth anything, now? Oh well.

The commercial began (to TomTom beat) N-A-B-I-S-C-O, Nabisco is the name to know. etc. (which means I forgot the rest.)---John