Katlaughing--

Not much of a story to "plop, plop, fizz, fizz": Alka-Selzer had originally advertised with Jack Tinker & Assoc. (remember the character "Speedy Alka-Seltzer"?) Then they went with Doyle Dane Bernbach, which created wonderful ads like "No Matter What Shape Your Stomach's In" and "Marshmallowed Meatballs" and that wonderful cute animated bit of the man and his stomach hashing it out at the counselors... Then they decided to switch agencies, and my first cousin Paul was working for Wells, Rich, Greene, the agency which came up with "plop plop fizz fizz." Paul has a degree in philosophy and would much rather spend his time expounding on the history and philosophy of Theosophists like Ruldolph Steiner, but working for the ad agency gave him a dependable income, and he seems destined to be known for his jingle.

--Charlie Baum