There are no Blue Book entries in my rather dated copies.
Most references to the name via a net search reveal mostly typo laden pages (meaning "famous")...but I'm hardly an expert at this sort of search.
I do know this however, that I've seen the brand before and I believe it is not an Asian label but an European one, perhaps Italian, French, Dutch, or German. There were many cheaper guitars built for the non-North American market in the 60s and 70s which haven't gained notariety in the new world...and the reverse is likely also true. Most research seems to be about the more influencial or well known brands.