By the way, at risk of diverting this thread, but those clever Madison Avenue guys have used folksy images to sell too.

Anybody remember the Mail Pouch Chewing Tobacco TV comercials.

The Lil'Abner type tearing through a cornfield yellin MA! MA!

He finally gets to a broken down old cabin porch where two 'Mammy and Pappy Yokum' types are sittin and he declares 'Look ma! No cavities!

Which prompts her to say to her Husband "Must've been the Mail Pouch' Its the only brand of chewing tobacco that aint soaked in sweets.