I must confess that I agree with you Strollin' IE if younger people are enticed into folk clubs and a few of them go on to get more deeply involved then it is a job well done.
Folk music HAS done very nicely by itself for a few hundred years WITHOUT needing any campaigns to attract young people. Young people will always do what they want to do regardless, and who knows ? the next great revival might be just around the corner.
eric the old fart