These days of celebrity for celebrity's sake, he/she needs do nothing more but be branded a celebrity.

Then all the sheep will praise him/her and by his/her art, or buy his/her autobiography, or watch the quiz (ha!) shows in which he/she puts in an appearance.

I used to like Michael Parkinson a lot. But did you notice that in the last 10 years his shows always include at least one artist/writer who is about to release an album or published a book etc?

Publicity machines don't run on talent. Just money.