A way to sidestep Wal-Mart is to allow the companies that sell their good there to show thier goodwill to the consumer. Many times, you can find coupons for the price difference online, and if you can't, most products come with addresses and e-mail contacts where you can simply tell them you'd love to buy their product, but there is a $5 difference between your local grocery and Wal-Mart grocery and that you refuse on principle to shop at Wal-Mart. They can either send you a coupon for the difference, or they can lose your business. You'd be amazed what companies will do to keep a loyal customer.