The Mudcat Café TM
Thread #68649 Message #1158114
Posted By: WFDU - Ron Olesko
09-Apr-04 - 04:08 PM
Thread Name: BS: ClearChannel fires Howard Stern...
Subject: RE: BS: ClearChannel fires Howard Stern...
Guest, first - my apologies. I thought you were referring to the supposed "banned" list on 9/11. I did not realize that you meant the Dixie Chick story.
Ast your comment that I was making "an illogical and fallacious arguments, no I am not. I've worked in television and radio for nearly 25 years and I understand ratings. (By the way, radio uses Arbitron ratings and television uses Nielsen, but they work in very similar ways.)
I agree that Stern has enormously high ratings, but that does NOT translate into huge ad dollars. Ad rates are based on the audience a show delivers, but also the rates differ depending on the company that is being sold to. Coca-Cola will buy spots at a higher rate than the rate offered Joe's Window Cleaners. Stern advertises products that are not always "A" list items. I'm not saying that he doesn't earn tons of money for his parent company, but it is not as astronomical as you would think.