The Mudcat Café TM
Thread #69040 Message #1167433
Posted By: GUEST
21-Apr-04 - 08:43 PM
Thread Name: BS: Marketing & Hard Selling Kerry for Prez
Subject: BS: Marketing & Hard Selling Kerry for Prez
So how many progressive left Democrats do you suppose this "New Democrat" strategy will fire up?
From today's Washington Post:
Old-School Team To Sell Kerry as Modern Centrist
By Jim VandeHei Washington Post Staff Writer Wednesday, April 21, 2004; Page A01
As he prepares for the most ambitious and defining phase of his presidential candidacy, Sen. John F. Kerry (Mass.) is relying on image-makers schooled in traditional Kennedy liberalism to sell himself anew to voters as a 21st-century centrist Democrat, a muscular hawk on national defense and deficits...
It is Shrum's word and Kiley's polling data and Donilon's ads shaping a soon-to-be-released media campaign introducing Kerry to voters in battleground states. But it is Mary Beth Cahill, campaign manager and another longtime adviser to Kennedy, calling the final shots and overseeing the fast-growing operation.
Their lofty mission: to set aside a long-running feud within the Democratic Party over its direction to position Kerry as the presidential candidate who is pro-national defense, pro-middle-class tax cuts, pro-balanced budgets -- with the rhetorical dash and inspiration of John F. Kennedy, a hero to Kerry and many of his top aides.
For instance, Kerry and his advisers seek to blend a traditional populist rant against big corporations with policies designed, in part, to placate business -- such as his across-the-board tax break for corporations...
...Cahill said Kerry has great flexibility in repositioning the party because liberals are more concerned about winning the White House than the ideological war...