From the article, linked above:

>Levi didn't actually have any clothes it could sell at Wal-Mart. Everything was too expensive. It >had to develop a fresh line for mass retailers: the Levi Strauss Signature brand, featuring Levi >Strauss's name on the back of the jeans.

Wasn't the same Vlasic pickles in those gallon jars at Walmart as were in the Vlasic pickle jars in the supermarkets, either. Tell you what, you go ahead and wear your Walmart clothes and I'll wear the ones I bought at Target, and lets leave it at that--