Yup, start a social movement with broad appeal, and sooner or later some assholes will come along and try to use it...happens all the time.

Irritates the hell out of me, and we need to be upfront in our condemnations of any such trends or incidents popping up.

Celticfest looks like an impressive event though. 250,000 people over the weekend, lots of impressive performers and lots of community outreach programs. Not surprising that a few of the people who turn up would happen to be jerks looking to put their particular ugly spin on why such events are valuable.

The website mentions: "Since its inception The Celtic Classic Highland Games and Festival has celebrated the history and evolution of the Celtic culture. The Lehigh Valley of Pennsylvania is rich with the people whose families spring from the roots of the diverse cultures that comprise the Celtic Nations."

Yeah, whatever. In the context of this discussion you could find that a little disturbing, or you could note that the exact same promo (with a location name change) could be written about say, Celtic Colours in Cape Breton. People will make of it what they will.