JWB: "Another triumph of capitalistic marketing!"

Yep. I'll wager the commercials for Red Bull aren't nearly as entertaining as they've been for other substances in the past. Someone driving a brightly painted wagon into a town and hawking their 'medicine' (AKA 'snake oil') personally was probably a lot more fun.

I've never tried it, but I've wondered what it tasted like. Over-the-counter 'male enhancement' thingies seem to be quite popular too. Red Bull is probably more likely to make you stay up all night though.