Whoah! Inappropriate semantic analysis!

We live in an age when the BBC's transport correspondent ALWAYS says that a road is blocked due to "an earlier accident" (rather than one that is expected to happen later) Even respected broadcasters use "target" as a verb, not only in the sense of "making something into a target", but also as a synonym for "aim".

Every fire is a "blaze", every death is a "tragedy", everyone who has been on TV once before is a "celebrity". By extrapolation, the modern media's concept of "loath" means (in old money) "mildly dislike".

In this context, perhaps it is inappropriate to worry about whether a presenter meant "Even if you loath all folk music, which is what this chap chooses," or, "Even if you like folk music, but you loathe this chap's particular choice of material."

And it is fair to say that most people (er... folk) dislike what they perceive to be "folk music", much as many self-professed folkies would dislike exactly the same material - badly sung versions of "The Wild Rover", "All Around My Hat" and "Day Trip to Bangor".

So, perhaps this presenter meant, "You may not be keen on folk music per se, but this programme's still worth watching."

Part of the stereotype of folkies is that they are humourless. A sense of humour is the ability to laugh at one's self.