Indeed, YOR...the lightning flash of amazement when someone first realizes that almost anything is displayed, discussed... or just plain dissed ...for research or fun!

I was once in a chat room, when someone typed "oh...my kid just spilled grape juice on the carpet!"...in less than 2 minutes I had found a site with instructions on dealing with almost any stain, and she was applying the remedy to her carpet. (and that was 8 years ago, when AltaVista was THE search engine....)

That's why the Google studies are so interesting and important....human knowlege is being organized in new ways.