Reminds me of a cartoon I read about twenty years ago. I think it was in "Viz" magazine:

A man in the background with his back turned, looking out a window, two men in the foreground talking.
"What's up with Pete?"
"He wants to be known as 'A man called Slade'."

I never really thought it was funny, just bizarre enough to make me remmember it all this time.

I think of Bush as being the one looking out the window.

"What's up with George?"
"He wants to be known as 'The Peace President'."

Now I see the humour.
(And it's still bizarre.)

John