The Mudcat Café TM
Thread #59418   Message #1231779
Posted By: Amos
22-Jul-04 - 08:07 PM
Thread Name: BS: The Mother of all BS threads
Subject: RE: BS: The Mother of all BS threads
11. This digitizing and undigitizing of messages places sender and receiver one step further removed, and in doing so brings about dependencies. These are one generation more complex than the dependencies which informed Marshall McLuhan when he discovered the ìmedium ìwas the ìmassageî. Most such ìmassages ìwere not digital when McLuhan wrote, but the advent of email is certainly a coherent extension of the trend he was brilliant enough to identify. It abstracts from a direct experience of communication to one which is a step removed through a digital laundering ñ the communication without the substance of the communicator or his direct efforts.