Thanks for the continued dective work John and thanks SRS. It would seem that the ad we are after was well known by 1951. True-love first saw it, in America, in his mother's magazines. He thinks in some or all of the following: "Cosmopolitan", "Red Book" "Ladies' Home Journal", "McCall's". He thinks between 1946 and 1956. I remember it in Australia from about the late 1950s. Joy