I have been reading and digesting an article I found about "why the conservatives are controlling the political debate"....this is something I have been struggling to express for awhile now, but didn't have the training & framework to do...it is well worth reading, and I wish I could get Kerry and his team to read it.

it is here by George Lakoff:
George Lakoff is a senior fellow at the Rockridge Institute and the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California, Berkeley. He is the author of Moral Politics: How Liberals and Conservatives Think.