I've forgotten the first verse of the DeSoto commercial that used to air on Groucho Marx's "You Bet Your Life." The rest of it, to the tune of Cole Porter's "It's De-lovely" went...

You can tell at a glance
That this swell car is far in advance
You can hear that great big engine murmuring low.
Rarin' to go.

So make sure you see and drive
The new DeSoto. Why, man alive!
It's delightful, it's de-lovely,
It's de- latest, it's deluxe, it's DeSoto!