The people who like the album alternative adult (whatever) format five days a week aren't going to pledge more now that they've got it seven days a week. WDET will lose the pledges of those who like folk and bluegrass. SO...they'll experience an overall decrease in pledge money, but by ditching $150,000 in NPR programs -- Car Talk, Tavis Smiley, Terry Gross -- they won't need as much in pledge money as they used to. Despite losing our support, they'll come out ahead.

The station may be using Detroit's daily newspapers as their business model. After the strike of 1995-97 the newspapers lost hundreds of thousands of readers (who have never come back), but they also got rid of the Teamsters, the printers and other unionized workers. The newspapers are profitable, even with far fewer customers.