I remember once when I was a kid, my mother put some rolls (made by the Wonder Bread folks and essentially the same thing) on a plate in preparation for dinner. She had just washed the plate and forgot that she hadn't dried it. She didn't notice that there was a slight pooling of water on the plate. A little bit later, when she reached for the plate to put it on the dinner table, she saw that the rolls had dissolve in that little bit of water and what she had now was a plate of slime, with only the tops of the rolls still more or less intact.

That was about the time when she stopped buying their products.

There are so many varieties of really good bread out there that I can't imagine why people would buy something so nuthin' as Wonder Bread

Don Firth