In my student house at Caltech, mid 1950s, there was a trophy that circulated among the alleys (hallways) as a result of contests that arose out of imaginative challenges, some of them involving drinking. In one, a plank was set on two concrete blocks, and contestants had to drink a measured amount of vodka, walk to the other end, drink the same amount, walk back, etc., until they fell off. There was also one that involved pissing a brick of ice in two against time, for which drinking, tho not required by the rules, was essential preparation.

There was also a trophy that circulated among the houses for victory in beer-drinking relay races. A competent drinker, using his belly muscles to expand his stomach & thereby assist gravity, could (IIRC) empty the standard 16-oz mug in 1.2 seconds. Another trophy was for "flamers", who competed in pouring elaborate cascades of burning whiskey into their mouths. The contests were scored according to perfection of execution & degree of difficulty, like diving.