FWIW, the Portland "Oregonian" just endorsed Kerry. Four years ago they endorsed Bush, and Kerry is the first Democrat they've endorsed for President in decades.
The Chicago Tribune endorsed Bush.
The Seattle Post-Intelligencer endorsed Kerry.
The reason it's a bigger deal to me that a Texas paper endorses Kerry than that a Massachusetts paper endorses Bush is simple. The media in Massachusetts are nowhere near as one-sided as the media in most of the south are. It's hard for Texans to get "news" on radio and TV that isn't decidedly slanted to the right.