Steve,

I have no axe to grind here, as I've never been to Sidmouth. And yes, £4.29 is a good price for one dance. But (and I'm not a dancer, particularly either), I would say that you can't just expect to multiply that by the number of dances available and charge £90 and expect it to be considered the same good deal. Do you have any alternatives in mind - for people who don't necessarily want to go to three dances every day for seven days, to get their money's worth? (Even if they do make a 9p saving on the deal doing it that way)