Edward said: "Have a year with no Festival in 2005 and local businesses will soon realise what a huge hole there is in their income. It's the only hope for persuading them to put their money where their mouths are"

I'm sure that 99% of Sidmouth businesses have already worked out the affect of no festival in 2005. Each one will come up with a different answer depending on the sort of business they are. Sure, just a FEW of them will havew a big shock if they actually experience the lack of a festival.