Am I crazy, or do I remember a TV commercial from back in the 50s featuring "that little old wine MAKER, me"?

I think I remember the commercial but not the Dean Martin song. Considering the era, the only thing that makes sense is that that the song would have come first, and then the commercial was produced as a reference to it.

Nowadays, it's entirely conceivable that a commercial could come first, worm its way into the collective mass mind, and then be referred to by something "real" like a song -- or a political slogan; remember "Where's the Beef?"