Heh! If you want to get elected in the USA you've gotta...

Talk like just plain folks. Walk like a man (study John Wayne movies for this). Spout fuzzy platitudes that sound great and don't mean shit. Make it clear how deeply you love God, and make sure to be seen going to church on Sundays. Get a tear in your eye when talking about "our flag". Refer to it as "Old Glory". (Indians call it "Old Gory") Don't act too clever or Ivy League! People hate that. Talk about how much you love your wife and kids, and get them to talk about how much they love you...this alone can win you the presidency if you handle it right. Get all grim and determined when it comes to confronting "evil" in the world, especially if it's evil that emanates from countries with people who don't dress or talk like Americans, and REALLY especially if they're not Christians! Treat the French with total disgust and contempt, except when trying to persuade them to join a "coalition of the willing". After they've refused, make rude jokes about them and kick a poodle. Keep using catch phrases in your speeches like, "this is the greatest country on Earth", "we believe in freedom", "we stand for justice", "I am not a quitter", "we are at the crossroads" (What? Again???), "my opponent is well-meaning, but mistaken" (code for: my opponent is a total asshole!), and so on...

It's really quite simple. Just act like you've never been more than 5 miles out of El Paso in any direction and you have an IQ under 80 but a really BIG heart. It beats me why the Democrats have so much trouble mastering this concept. :-)