From that site on Paganism:

"Unlike many mainstream religious traditions, Pagans view Divinity as immanent rather than (or in addition to) transcendent. Rather than pray to some form "out there," Pagans view all living things as sacred. Diversity is seen as an expression of the divine order. People are viewed as essentially good and holy, although still capable of acting unethically."

That is how I see it too. I don't call myself "pagan" (or anything else for that matter), but that's how I see it.