Yep - I'd mailshot all local businesses and sell them what they should want to hear - that it'll add to their bottom line. I first went to Whitby in 1952 and it was a one-horse town that folks visited when it was raining in Scarborough. Visit Whitby now during Folk Week and do some mental maths - it's staggering. The Plough Inn(for instance) - 6 people behind the bar pulling a drink every 30 seconds from 10 in the morning till 11 at night x 7 days.

£35000 for the week is about the sum of it.

If your business community don't get the message - they don't deserve you. Lay it on the line for them in plain English

Good Luck