On a talk show that I was listening to this morning I heard an Afro-American caller rip Kwanza as being an invented marketing holiday that was benefitting no one really except merchants and industries that have the Kwanza merchandise market cornered.

It appears this holiday which is not really a holiday (holy day) has no religious principal and was invented in 1966.

I found it interesting that the Afro-American caller criticized it for what it really appears to be, a Hallmark holiday. It was obviously invented to correspond to and capitalize on the already existing holiday season.