Well, to many people anything in an academic journal would be tedious. Even those of us who also write for the "real world" end up sounding pretty stuffy in academese. By the time anything is published in a good journal it has been given the once, twice and thrice-over by committee. The process is excellent at ensuring that the author's claims stand up to scrutiny, but it rarely produces entertaining writing! That said, I also have not read Peter Wood's article yet, but I certainly will do so.