CB, I was going to suggest that your PR folks make other news media (like NPR, newspapers, etc) aware of this refusal, but it sounds like it may not be necessary (or has aready been done). Your latest post sort of makes the point which was occurring to me as I was reading this thread, which is that – if this rejection by major networks receives much in the way of media attention (it sounds like it might be, but I'm in the UK, so don't really know) – UCC will prolly end up with way more publicity and attention drawn to it (and its tolerant/welcoming attitude) than it would ever have received if the networks had simply aired the commercial without any quibbles. The ensuing publicity could well end up providing the kind of massive exposure money cannot buy, so – in a way – it could prove to be a "blessing in disguise", although I share your dismay at the networks' refusal to air the ad.