Well, the amount of people who need to be fed, housed,and helped this season, we GOTTA start early. commercialism? I cook for holiday gifts. Jams, cheesecakes, bread, you name it. The true meaning of the season? I do that year round, helping people with housing, food, and bills. Feel burnt out by commercialism? Donate to ANY religious house, and they will help the helpless. Even better..........donate you time and slave labour!