It's understandable that people look for good prices, but price is not the only important consideration.

Let's say you were faced with this situation: You have only 2 local variety stores. One is run by a guy who's a total asshole, is rude to people, cheats his suppliers, and has been known to spread malicious gossip, and hang out with criminals...but...he marks down all his stuff 15% below the competition (he is able to do so because he gets it through various shady methods AND because his company is so huge that it can buy in tremendous bulk). No one has succeeded in actually catching him in in illegal act, however. At least, not one big enough to get him arrested and shut down...

The other store is run by a guy who is a true gentleman. He's honest, helpful, friendly, and runs an honest business. His stuff costs 15% more, because he gets it in a legal and legitimate manner and not in huge, gigantic quantity orders.

Now. Who are you gonna buy from? I'm gonna buy from the second guy. I don't give a damn if it costs me 15% more, and I will be glad to pay him that 15% more!

I am not making a direct comparison to WalMart in all of the details of the above story (more an indirect comparison)...but I am illustrating a point. Price is NOT the only important consideration in deciding whom one gives one's business to.

I couldn't care less if WalMart charges less for certain items. I don't like Walmart, and I am not worried about how big a pile of money is left behind me when I "die" and depart this realm of consumerism for more enlightened realms. It won't matter then if it's a teeny bit smaller pile of money because I didn't shop at Walmart!   :-)