And for those of you who would balk at my scepticism about the program, one need only look at their list of corporate sponsors:

Disney, Best Buy, Toys R Us, Dollar Tree, Gymboree Corp (a toy company), KB Toys, Trans World Entertainment, The Time Group (has a huge book division), Scholastic & Scholastic Book Fair (children's book publishers), and whole bunch of military/RNC suck-up corporations.

The fact that the above companies profit from this sort of thing doesn't make anyone the least bit sceptical of their motives?