The 'Lake Distict National Park' decides to encourage people to go to the Lake Distict and walk. It counts who comes and notices that certain groups of people are under represented compared with the population as a whole and some groups are over represented.
Maybe it does nothing then a few years later notices that nothing has changed. Who should it encourage? Those who disproportionately come or those who disproportionately don't.
If it is the case that middle class, middle aged people seek guides why don't they join the Ramblers Association? More to the point Do they really need anymore than Wainright and a bit of commonsense?
Many institutions in this country show an underrepresentation of ethnic minorities. Sometimes this matters and sometimes it doesn't. We need to know which is which and decide what to do. It wont be simple but it is important.