Just realised, I'd given all those reasons for why it's mainly white, middle-aged walkers on the hills, but nothing about the decision. Utterly bonkers. See, if these well-heeled white middle-age middle-class families want a walk, £3 a head is well within their limits. Get a minimum of 10 people together, allow £10 for petrol for the National Trust Landie getting there (all the walkers can of course transport themselves), and the Trust is instantly £20 in profit.
There's actually a reasonable amount already goes into getting minorities onto the hills - every youth group goes out of their way to attract minorities, and every youth group generally has walking trips on a regular basis. I don't doubt it needs a bit more effort, bcos any walker can see (from the colour of the people on the hills) that the message is taking a while to get across, so by all means they should try some other stuff there. But there's no sense in ditching their prime user base to do so.
However, I can't see any great loss in freebie magazines, slide shows and farm visits - these aren't so likely to get people onto the hills, so by all means axe them. There's enough working/museum farms around for that. The only thing that annoys me is cancelling guided walks, which are an invaluable way of getting people out on the hills in safety.