I know Rapaire. It's like nothing is sacred anymore. I no longer understand this world. I would become a recluse--but I think they're spiders.

Notice, as I am sure you did, such phrases as

extremely flexible, lightweight, and versatile
upward tilt of its front edge
from an angle rather than straight on
no risk of the handle loosening
tiny recessed dots that give it a slip-proof grip

Whew.