I help run a club and festival. Sorry if it seems rude but I never reply to mailers. From anyone. Nothing to do with how much time it takes. Quite simply, if I want to book an artist I will approach them. Same as 'buying' anything. I have never bought anything from a door to door salesman, a junk email or a cold call on the phone. Why should I treat cold calling artists any different? As Anahata says - how much junk mail do you reply to?

Now then, onto some more possitive stuff (I hope!). I have said I never bought or booked anything from a cold call. That does not however mean that the mail or call has not influenced me. Perhaps the mail has sown a seed in my mind and when I next think of who I can book I may recall the name of that band that sent me something months ago. Who knows... :-)

The other thing is if you can indeed "accept rejection for whatever reason" as you say can you not also accept rejection by any means? Surely a non-response may simply be that - A form of rejection. At least though it may not be rejecting you directly - Just your marketing tactics.

Good luck with finding bookings

Cheers

Dave the Gnome