of course I did also find this (from one of the Mudcat cooperative writing threads)

In the beginning was the WALT, and the WALT was the WORD, and the Spirit of the MOUSE moved across the world. And WALT said, "Let there be light shining, to display the moving pictures that I have wrought" and the Spirit of the MOUSE moved across the world and there was light. And WALT looked upon what he had wrought as it moved in the light and saw that it was profitable. And the Matinee and the Evening Premiere were the first day.

And Walt said, "Let there be screens upon which the light may shine, the greater to rule the public places, and the lesser to rule the homes." And the Spirit of the MOUSE created screens, the greater in the public places, even to MULTI-CINIMAS and the lesser in the homes, whereupon TEEVEE and VEECEEARES displayed the light of the mouse. And WALT looked upon what he had wrought and saw that it was profitable. and the AFTERNOON SPECIAL and the PRIME TIME SPECIAL were the second day.

...

And the SPIRIT of the MOUSE which was the voice of WALT descended upon Eisner, and Eisner spoke unto the people, saying "There shall be among us false prophets, who shall try to speak against the WALT, and you shall not permit them to sing, you shall not permit them to perform unless it be the word of WALT, and profitable unto the MOUSE

scary, isn't it?