"Are you thinking what we are thinking" In fact this slogan is an adaptation of the one used by the French fascist Jean-Marie Le Pen when he was running for President and appealing to anti-immigrant voters - "Notre programme est-ce que vous pensez".

Further back both slogans echo the one Barry Goldwater used when running for President - "In your heart you know he's right. (To which the most eloquent riposte was perhaps "In your guts you know he's nuts".)