The Mudcat Café TM
Thread #80919   Message #1478167
Posted By: Shanghaiceltic
04-May-05 - 04:37 PM
Thread Name: BS: Squeeze me....
Subject: BS: Squeeze me....
Not before time a sauce packets that does not shoot its contents over you when you open it. Now they need to work on those stupid wee milk/creme cartons as they are deadly.

BTW the Heinz spokesman's name is Teets, appropriate.


Ketch this: Squeeze is on
to launch new packets

Holy tomato!
Fast food junkies could soon be in for an extra neat treat - an individual ketchup packet designed to open with no fuss, and dispense with no muss.

Heinz is testing the new "SqueezMe!" packets in the United Kingdom, and intends to bring it to the United States soon.

"Based on the success of the product in the U.K., Heinz will look to roll this product out globally," said Michael Mullen, chief spokesman for Heinz Europe.

Among its selling points is the fact that there is no need to mess with the new product because it's "simple to open and mess-free," according to the release.

A plastic tab snaps off neatly, and a portion three times the size of an American packet squirts neatly onto its intended target.

A Heinz spokesman said the new packet will be subject to widespread testing in the U.K. to determine its practicality in the States.

Heinz picked a good testing ground: More than 800 million packets a year are consumed in the United Kingdom.

There's one catch: Heinz Europe suggests that fast-food diners pay a small price for the new packets.

Heinz spokesman Robin Teets said it's too early to project when the squeeze packet will make it across the pond.

But he's betting that when the time comes, the new product will ketch on in America.