The whole basis of this thread is totally misleading. I saw the programme last night. GR was consulting for an Italian restaurant which was palpably going down the pan business-wise and food-wise.

GR had suggested they actually use real food - fresh ingredients - and suggested two pizza recipes for them to prepare, and do a random test on passers-by as to whether they liked them or not.

While the waitresses were handing out slices of pizza, GR who was observing, spoke to a youth who was wearing a typical veggie "uniform" (no stereotypes here), saying something like "you look like a vegetarian".

When the guy said he was, GR pointed out to the girls that they had served a veggie some pizza with ham in it. He was quite amused that the guy had already said he liked it, as was everybody else - all falling about laughing in fact.

"The incident has infuriated vegetarians, who have denounced Ramsay's actions as offensive and unethical".

Why am I not surprised at this statement?

Ramsey's was not to blame for the incident happening - his only fault in the situation was to find it amusing. Also fairly predictable, given his nature. Believe me, he is not the type to pussyfoot around a situation, nor can I imagine him being prepared to tread on eggshells around someone's dietary preferences.

Surely the veggie guy knows that pizza often contains meat? Why did he not ask? Which one is the bigger prat? I'm no great fan of Ramsay incidentally, but fair's fair.