Every advert break on TV has at least two adverts for this ringtone. Not only is it annoying it is extremely expensive. Kids are downloading it believing they are buying a ringtone and then find they have signed up for ring tones to be sent at regular intervals and often have run up debts before they are aware. It appeals to the younger end who often have no concept of read the small print and even though it says you have to be 16 to buy there is no way to actually check this. I was annoyed this morning when GMTV ran a programme long pol on the ringtone playing it several times an hour to get people to vote but in so doing were giving frre publicity to the guy who is raking in the money.