The Mudcat Café TM
Thread #67445   Message #1497165
Posted By: Liz the Squeak
01-Jun-05 - 02:35 AM
Thread Name: Turn down the volume!
Subject: RE: Turn down the volume!
It works well in restaurants too... if we wanted people to eat quickly and get out (lunch time, quick turnaround required), we'd put loud, fast music on. It makes people chew quicker and the volume gets them excited and makes them want to get out and do things. When the expensive dishes were served (after 7.30pm), we turned it down and put the slow, classical stuff on... people relaxed, ate slower and thus more, talked more to cover the silences and thus drank more.... They'd sit around more and drink the expensive brandies..... not what you want in a pub where you want fast turnaround and multiple bookings.

I suspect they do the same in boutiques and clothing stores so that you get in the club mood and end up buying clothes that will look fantastic on the beach or in the clubs of Ibiza, but absolutely ridiculous on the No. 15 bus to Paddington.

LTS