RE BL**DY-- There's a story about w.S. Gilbert, and the operetta "Ruddigore". Seems it was originally titled "Ruddygore", and suffered at the box office because of the (supposed) barely polite euphimism. Whan someone asked Gilbert, " and how is Bloodygore doing?" GIlbert corrected him. When the person responded "It's the same thing", Gilbert came out with: "Not at all. If I say that I admire your ruddy countenance---which I do---it's not to say that I like your bloody cheek---which I don't!"