Thanks for the update on the website Barden.
That press release is very encouraging.
It also made me think. The new look festival does actually give sponsors more of an opportunity to get involved. Imagine you're a local trader. Would you rather sponsor a specific event which then bears your name, giving you a sense of ownership and direct involvement or throw a chunk of money at a large single organisation not really knowing where it then goes or how much exposure you will receive?
It's not surprising that business is coming out of the woodwork to take advantage of a more transparent marketing opportunity.